We developed the launch campaign for the BMW iX for BMW Autoclub, crafting a narrative that blends innovation, sustainability, and lifestyle. As one of BMW’s first fully electric vehicles, the iX represents a bold step towards the future of mobility. Our campaign storytelling revolves around a deep respect and love for nature, positioning the iX not just as a car but as a statement of conscious, forward-thinking design. To bring this vision to life, we partnered with Amber and chef Cecilia Montano, whose culinary philosophy aligns seamlessly with the themes of sustainability and excellence. Through her presence, the campaign connects the world of high-end electric mobility with a refined, nature-inspired lifestyle, elevating the conversation around luxury, responsibility, and innovation.
