PASTICCERIA MODENESE

The historic logo of Pasticceria Modenese has been a familiar sight for generations. But even traditions need a refresh. That’s why we took on a full-scale rebranding—new logo, new identity, same unmistakable soul. The goal? A younger, fresher, and more dynamic look, ready to grow beyond its four existing locations. From there, we aligned everything: store design, packaging, campaigns, and social media. Today, we oversee the entire brand universe, from digital strategy to in-store visuals, and we’ve just launched their brand-new website. Pro tip: The best crema pasticcera in Emilia Romagna? You’ll find it here.