Branding
2023
ABOUT THE PROJECT
Since 1976, Bellucci Pescheria e Gastronomia has been a landmark of quality in Modena. More than a fish shop, it’s an evolving space, now including a Bistrot. Our goal was clear: refresh the brand without losing its legacy. The new identity strikes the perfect balance between modernity and tradition, with a vintage-inspired logo and handcrafted illustrations that pay homage to its artisanal roots. A new look for a historic name, ready for the future.
CLIENT
Bellucci Pescheria e Gastronomia
SPECIAL THANKS TO
Marco Bellucci






